By Pam McMurtry |
A majority of people have smartphones today which now makes it even easier to communicate. Within the Events industry, the use of social mobile events apps are now becoming key tools to help us to communicate to our audience but also encourage collaboration with your audience. Social mobile apps continue to offer a unique solution to one of the greatest challenges you face within events: networking.
The benefits of utilising events apps include:
Social apps are the only tool for attendees to introduce themselves to the whole event community in such an easy way. A single post will not only generate reactions from people within the event community therefore becoming a easy way to introduce yourself to the community.
2. Focus attention
If you are wanting to reach out to specific people such as speakers or potential business partners, utilising event app is the perfect tool for you.
We all want to enhance our networking when attendee events. Social media will allow you to organise dinners or post invitations to a timeline event.
When used correctly, surveys help assure your event is a success by enabling you to gauge expectations and understand participant reaction during an event.
5. Real Time Content
Corporate mobile apps can regularly deliver new and targeted updates in real-time to your delegates.
Unlike a typical event collateral, mobile apps include authentication and security features that ensure users only access and receive the information they are authorised to see by the event organiser.
To learn more about how event apps can work for your event, please contact Pamela McMurtry
via phone: 02 9302 0700
or click the banner below for more info.
By Lachlan Nicolson |
Since the September event of Apple releasing their flagship new wearable category product there has been a buzz for wearable technology. As consumers rapidly accept wearable tech in the sports and health industry, travel is following closely. Watches are the most popular wearable so far with a sleek ‘cool’ factor as a subtle fashion item for our wrists. Watches also have multitude of functionality, from opening hotel rooms to one-swipe payments.
Australian airline Qantas have already jumped into development of their own wearable app for the Apple Watch, allowing travellers to access flight info from their wrist and board with one swipe-and-scan. Will other apps revolutionise or take off in the way we travel? The jury isn’t out yet, but research shows so far it’s an exciting and growing market that’s opening new doors for travel providers to connect with consumers like never before.
Watch this space.
Opportunities for the industry
For travel providers there are more opportunities than ever to explore new technologies that are changing the wearable market future for travellers. Wearable tech opens new doors for businesses to expand and redefine their propositions. This could mean developing their own technology for wearable tech, or developing applications and services for existing technology.
In the same way mobiles made mini computers for the palms of our hands, wearables are now doing the same for our wrists and hands and feet.
There is no longer the need to scan your eyes across the departure flight board, you can simply look down at your wearable device to access the information relevant to you - the traveller. Not sure where you are? There’s no need to open Google Maps anymore, simply allow your wearable tech to nudge and guide you to your destination.
Not only is location and information important, but unlocking hotel doors, accessing bookings and boardings and one-wave payments for products at the counter. Be prepared for a proliferation of streamlined mobile functionality apps to now shift to the wearables market. The question is, will you be part of this technology shift?
The benefits of wearable tech.
Wearable tech offers the chance for businesses to learn more about their consumers behaviours more than ever before and in new and powerful ways.
While wearable tech works in the background, it often guides and taps travellers with notifications or alerts. Using geo-location tagging and beacons, travellers can be alerted at specific moments or in specific places more than ever. The opportunity to intervene is greater than ever before, the key however is the relevance of your alert and appropriate use of this access.
Travellers want to be engaged or entertained while on the go, or experiencing a new place. Wearable tech offers the opportunity to make travellers experience more fulfilling and interesting.
Technology is allowing people to feel more secure to travel off the generic beaten track. With wearable tech, the more information and security you can provide to your traveller, the safer they will feel. This can apply to geo-location, digital credit card access or safety of one touch contacts now in the palm of our hands and our wrists.
Upcoming wearable trends
- Rumours are Google will relaunch Google Glass 2.0 with new a new design approach
- There are a handful of new smartwatch rivals being funded on Indiegogo including The Revault, a smartwatch with 128gb of storage, accessible with wifi or bluetooth to nearest device.
- Google has a new venture project called ‘Jacquard’ which aims to experiment with conductive strands of fabric technology to be worn. Will this start the rise of wearable shirts, hats and ‘smart-clothes’?
- Rechargeable fashion is growing with new designer women bracelets hitting the market. These bracelets can charge phones and devices on the go.
- Apple is releasing Watch OS2 with more access to develop custom watch widgets. For example, you could now have direct flight information alongside other relevant information such as the weather, time or taxi arriving in your destination city - all with one glance to the wrist.
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By Lachlan Nicolson |
Organising a conference for the first time can be stressful. There are so many elements that could make or break a good event... But don’t stress, the staff here at TCT (The Conference Team) are here to help you with your next event.
Here are ten tips to get you storted on making your next conference a successful one.
1. Plan early
If you’re running a big show, you’re going to need a big room. In our experience, conference venues can be booked up quickly. We recommend for large events to plan 12-14 months in advanced if possible. That ensures you get the right venue locked in for the right time. Be one step ahead so you’re not disappointed!
2. Get vision
Put your conference vision down on paper. What are you trying to achieve? What are the keywords, general content themes and ‘take-aways’ you want people to encounter or experience during this event? Keep it simple and keep it focused. If your purpose for your conference isn’t clear, you will struggle trying to gather people. People come to conferences to unite around commonality of what they are passionate about and committed to. If you can clearly articulate the vision and focus of your event, people will parter with that vision and attend.
3. Stay close
Don’t spread your physical locations out too far. Conference attenders love to get a stretch around the lobby but don’t have them crossing streets between multiple venues. Keep everything relatively close so commute is simple.
4. Clarify everything
Have you ever hunted around a conference website trying to find the information pack only to discover it doesn’t answer any of your questions? People don’t just want the time and date, they want dress code, parking location, dietary information and more. Create a good pack of information and email it to your attendees well before the event. Make information easy to access!
5. Make an entrance
First impressions last. When your conference delegates arrive you want to make their first experience delightful. This could mean investing in some signage and branding, or creating a good checkin procedure to allow guests to flow in and not be stuck in lines. Having the right lighting, temperature degree, subtle music, complimentary water and a friendly face at the door makes a big first impression.
6. Bad food is frowned on
The most talked about thing after a conference can sometimes be the quality of food! Offering the right amount of refreshments and a well balanced menu will go a long way to keeping your delegates satisfied. Compliment your guest by offering vegetarian and gluten options in your menu. Meals also make fabulous networking opportunities and create a healthy buzz of chatter around your event as people meet one another.
7. Offer Wifi
Everyone loves and wants free wifi - it’s that simple. Maslow's Hierarchy of Needs; now includes wifi.
8. Room service?
Are your guests sorted for a place to stay? A good conference planner will offer a partnered hotel option for guests to book at the nearest hotel with easy access to your event. A comfy bed and room service will mean your guests can get a good rest and be fresh for the next day.
9. Times up!
A great conference will never run dry and never run overtime. People have flights to make, office emails to answer and most importantly; a depleting attention span. If you promise to finish at a specific time, ensure that you keep your promise to the attendees. No one likes sitting in a conference staring at their watch wondering who’s running the show.
10. Keep it fresh
When the day is over, surprise your guests with something special. It could be a free download pack of the slides, or maybe a complimentary drink. Always create opportunities for your delegates to be talking about your event when they leave (positively!). Don’t forget to thank them for attending, and invite them to future events.
Is your next event sorted? Talk to us
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